First of all, thanks to Riccardo for inviting me to write a guest post about the Stridonium conference in Cambridge this year.
For readers who aren’t familiar with Stridonium, it was set up in 2009 as a venue for professional language specialists. Originally a private site for professional exchange and support for translators, it is now exploring alternatives to further the interests and raise the standards of the translation sector.
Most of the Stridonium site is open to members only, but you can get more information by visiting our Home Page, or our Mission Statement.
Communicating in Business – Getting Language Right
Stridonium will host this conference on 24 March 2014 at the Møller Centre in Cambridge.
The aim of the Stridonium conference is to engage with businesses. It will emphasise to an audience of businessmen and language specialists the importance of getting language right and – maybe more importantly – point out the pitfalls of getting it wrong.
When corporations spend so much time, money and effort on texts in their own language, isn't it only logical that they be as meticulous about the quality of communication in other languages?
Unfortunately, as many of us know, that doesn't always follow. Translation in particular is too often an afterthought or an “add-on”, with everything from marketing texts to crucial legal documents being bundled off unceremoniously by a hapless secretary to the first translation agency she can find on Google.
So this conference will help businesses and at the same time raise the profile of quality services as a distinct segment within the language industry. It will emphasise the benefits of giving language higher priority, getting the right language specialists on board and making them a more integral part of the team and the process. With more and more companies trading across borders, this message has never been more important.
Stridonium's initiative has the support of some high-calibre speakers with backgrounds in politics, business and diplomacy, including:
- Sir Colin Budd
- Charles GrantBusiness for New Europe
- Jeff Heasman
- Birketts LLPDutch-British Chamber of Commerce
All of our speakers will draw on their wide knowledge and a wealth of anecdotal experience to illustrate the importance of using the right words – and the consequences of using the wrong ones.
They will explain the benefits of:
- setting company-wide language policy
- effective legal and business communication
- using the right language for effective advertising campaigns
- avoiding cultural pitfalls
- saving money by buying wisely
To register for the conference, click here.