Friday, November 06, 2009

How to lose your customers

There are certainly more ways to lose a customer, but this article gives good explanations of five sure-fire ways to lose your customers. It is not aimed at translators, but I find it very applicable to our industry.
  1. Assume your customer's expectations aren’t the most important metric
  2. Assume your customer will tell you when something’s not right
  3. Assume your customer received the value you promised and delivered
  4. Assume you are not doing marketing when you are performing financial or delivery (or other) tasks
  5. Assume your customer will call you when they need something else

For the full article, click on the link above.

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